Moorcroft

Moorcroft pottery is prized for its rich colour, tube-lined decoration and hand-painted designs. Founded by William Moorcroft in the early 20th century, the pottery is closely associated with Stoke-on-Trent and a long tradition of British art pottery. Collectors are drawn to Moorcroft vases, bowls and decorative pieces for their distinctive floral, landscape and wildlife patterns, as well as their craftsmanship, designer marks and collectable appeal.

From classic patterns to later limited editions, Moorcroft remains one of the most recognisable names in British ceramics.